Phase 1 – Campaign Overview

Objective: Generate leads and conversations for commercial real estate projects.
Target Audience: Investors, business owners, HNIs in India.
Industry: Real Estate (Commercial Investments).

Phase 2 – TOF Strategy

Objective: Attract cold audiences.
Tactics: Broad targeting, interest-based targeting, multiple creatives.
Performance:  2,93,269 spent, 1.16M impressions, 648k reach, CPM  252.77, CPC  583.91, 1104 results.

Phase 3 – MOF Strategy

Objective: Retarget warm audiences.
Tactics: Retargeting website visitors, testimonials, ROI highlights.
Performance:  34,138 spent, 107k impressions, 78k reach, CPM  316.88, CPC  156.72, 218 results.

Phase 4 – BOF Strategy

Objective: Convert hot audiences.
Tactics: Strong CTAs, urgency, limited offers, personalized follow-up.
Note: Offline conversions handled by sales team; no direct BOF spend tracked.

Phase 5 – Post-Purchase Strategy

Objective: Re-engage existing customers.
Tactics: Referral programs, investor updates, cross-selling.
Note: No digital campaigns recorded; opportunity for remarketing.

Phase 7 – Challenges & Solutions

1. High TOF CPL – Optimized creatives and reduced non-performing audience spend.
   2. Limited BOF Tracking – Suggested CRM + Meta Offline Conversion API integration.
   3. No Post-Purchase Digital – Suggested low-cost remarketing campaigns.

Phase 8 – Lessons Learned & Best Practices

Lessons: Retargeting is profit center, test creatives early, integrate tracking, post-purchase marketing.
Best Practices: Warm up cold leads, rotate creatives, track offline sales, use urgency, remarket to past customers.

Phase 6 – Key Metrics & Results (Updated with 1% Conversion & Property Range)

Total Spend: ₹327,407
Total Results: 1197
Total Impressions: 1,276,921
Total Reach: 727,016
Conversion Rate: 1%
Min Deal Value: ₹5,000,000 | Revenue: ₹59,850,000.00 | ROAS: 182.8x
Max Deal Value: ₹35,000,000 | Revenue: ₹418,950,000.00 | ROAS: 1279.6x
Avg Deal Value: ₹20,000,000 | Revenue: ₹239,400,000.00 | ROAS: 731.2x