SR FINCORP – Website Transformation for a Financial Services Brand
Industry: Financial Services | Location: India | Solution Type: Website Design & Digital Enablement
Client
Rocketly
Service
Branding Identity
Industry
Tecnology
Date
14 October 2021
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Client Overview
SR FINCORP is a dynamic financial services provider offering investment products, trading platforms, and financial advisory services. Prior to engaging with Fiale Technology, the company lacked an online platform—limiting visibility, client access, and digital engagement.
❌ The Challenge
- No website presence, making digital discovery impossible
- Traditional service delivery models, restricting 24/7 accessibility
- Zero digital lead generation and content marketing capability
- Zero digital lead generation and content marketing capability
✅ Our Solution
We designed and developed a modern, secure, and SEO-optimized website that:
1. Showcased Services Clearly
▶ Structured product & advisory information for investor clarity
2. Integrated Lead Capture Tools
▶ Smart forms, live chat, and newsletter signups
3. Enabled Round-the-Clock Access
▶ Information available 24/7 to prospects and partners
4. Empowered Marketing with Content Tools
▶ Blog section & newsletter engine for financial education and SEO growth
5. Streamlined Operations
▶ Automated document uploads, queries, and response workflows
🎯 Tools Used
- WordPress CMS
- Custom UI/UX Design
- Google Analytics
- WhatsApp Integration
- Blog Engine & Newsletter System
📈 Results Achieved
| KPI | Before Fiale | After Website Launch |
|---|---|---|
| Organic Traffic | 0 | 🚀 +180% in 90 Days |
| Client Engagement (Time on Site) | Very Low | ⏱️ +40% Avg Session Time |
| Interaction (Live Chat, Forms) | Manual/Offline Only | 💬 +55% Engagement Uplift |
| Qualified Leads | Infrequent | 📈 +65% Increase |
| Newsletter Signups | Not Available | 📨 +60% Growth |
| Operational Turnaround | Manual & Slow | ⚙️ -50% in Processing Time |
| Brand Recognition | Local Awareness Only | ⭐ +70% Positive Mentions |
💬 Client Testimonial
“Fiale team is very friendly, client oriented & they understood our requirements very well. Happy to be associated for our website design services. Wishing you guys great future.”
— Sanjay Arora, Director, JSR Kapital
— Sanjay Arora, Director, JSR Kapital
💡 Key Takeaway
Digital transformation isn’t just about having a website—it’s about building a client-centric digital presence that drives business growth, trust, and credibility.