Case Study: Trade Ghar – Real Estate Lead Generation
Industry: Real Estate | Location: Gurgaon, India | Solution Type: Google Ads Revival & Lead Generation
Client
Rocketly
Service
Branding Identity
Industry
Tecnology
Date
14 October 2021
Client Overview
Trade Ghar is a real estate services company based in Gurgaon, India. They help homeowners sell their properties quickly by connecting them with vetted real estate experts and homebuyers.
❌ The Challenge
- Over ₹3,00,000 spent on Google Ads without quality leads or ROI
- Low lead-to-conversion ratio despite continuous spending
- Their Google Ads account was suspended, blocking all further campaigns
The client had lost confidence in digital advertising due to poor returns and was urgently seeking a reliable, performance-driven partner.
✅ Our Solution
We took a 360° approach to reviving and optimizing their digital lead funnel:
- Google Account Recovery
▶ Reinstated the suspended Google Ads account without needing to create a new one - Keyword & Ad Strategy Revamp
▶ In-depth competitor & keyword research to find high-intent, low-competition terms
▶ Replaced generic ad copies (“Flats for Sale”) with emotionally resonant messaging - Campaign Restructuring
▶ Designed conversion-optimized campaigns with focused targeting
▶ Implemented conversion tracking to monitor real ROI
🎯 Tools Used
- Google Ads Manager
- Google Tag Manager (for conversion tracking)
- Keyword Planner & Ubersuggest
- Canva Pro (Ad creative)
📈 Results Achieved
| Metric | Before Us | After Our Strategy |
|---|---|---|
| Conversion Rate | Very Low (~1%) | 🚀 Increased by 250% |
| Lead Quality | Poor & Untrackable | ✅ High-intent, Verified |
| Account Status | Suspended | ✅ Fully Reactivated |
| Cost per Conversion | Unclear & High | 🎯 Within Target Range |
💡 Key Learning
Real estate leads don’t just come from traffic — they come from understanding search intent, aligning ad copy with user pain points, and consistently optimizing both strategy and messaging.